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Brand Protection

Safeguarding your business from infringers, pirates, counterfeits

Whether your business is protecting a trademark or battling rogue websites, brand protection is a consistent process to secure your intellectual property, protect your financial integrity and retain the trust of customers throughout your business lifecycle.

  Complete end-to-end traceability

  Long-term customer partnership based on trust and results

  Reliably securing intellectual property across the industrial ecosystem

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Brand Protection

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Our Experts

Sanjay Kaushik
Sanjay Kaushik

Managing Director

CFE, CII, FCIISCM, CATS, CCPS, CFAP

Sanjay Kaushik
Dhruv Maingi

Co-Founder & Director-IPR

ICPS

Sanjay Kaushik
Pravin Parab

Director-Operations, Western Region and Southern Region

CFE

Sanjay Kaushik
Ashutosh Chowdhary

Associate Director IPR, Northern & Eastern Region

Brand Protection 

Your Brand is more than just a Name, it's a Promise of Confidence, Reliability, and Authenticity to your customer base!

The consequences of brand damage are far more significant than they appear. From counterfeiting, unauthorised use of physical and digital assets, and cyber threats, to stealing the web identity of your business; such disruption can bring down businesses to complete ruins. Imagine having a creative idea or a technological innovation that can shape your business to new heights, only to be stolen by a fraudster and used in your name to reap its benefits. It doesn’t only damage the financial gains your business could have had if you secured it with a robust offline & online reputation management strategy, but when misused it also brings reputational damage to your brand that has far-reaching consequences, difficult to overcome. 

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.

Protecting your brand means securing its intellectual property, trademarks, logos, patents to its name, market share, reputation and customer loyalty. It’s about preserving the brand’s integrity, value, reputation and the trust that customers have placed in it. 

Brand protection is the process of protecting the intellectual property (IP) of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color marks and trade dress.

Brand protection services

A brand is an identity for the products or services manufactured or marketed by a specific company or business owner to set it apart from the rest of similar typed products/services. It helps to enjoy a distinct identity among the rivals and competitors. Brand image and popularity are critical for boosting sales, capturing the market, and attracting potential targeted customers. A brand, is therefore, significant. Brand Protection Company in India will help a particular client’s brand to enjoy good fame and a positive reputation in the market.

Why is Brand Protection Services is Important?

Brand protection is a security measure that safeguards against pirates, counterfeiters, and infringers of intellectual property. With it, you can secure your company's image, reputation, and revenue.Brand helps your targeted customers identify easily your products, goods, and or services from the rest of your competitors. The brand is a marketing asset, and like any valuable asset, it needs protection too. The reputation of your business can get ruined if brand protection is failed to achieve. Trademark Infringement where another business person is using your brand to market her/his goods without your consent can be prevented through brand protection.

Why Brand Protection Matters?

Amidst the evolving digital landscape, counterfeit products are infiltrating markets, damaging the genuine brand reputation and eroding customer trust. Alongside, businesses are navigating the intricate road of managing their digital assets that are always in the malicious eyes of fraudsters, finding vulnerable holes to penetrate and exploit them. This disrupting security ecosystem now demands rigorous compliance with privacy and security laws. Balancing these elements is highly challenging but crucial for a brand’s reputation management. 

The Importance And Need For Brand Protection

The internet offers a lot of scope and ambitious space for the digital expansion and marketing of a brand, but it also has its pitfalls. If you are the owner of a brand and want to market it in a secure manner, there has to be a strong measure of security to protect your brand name from malicious intent.
One of the most primary means of protecting a brand is to register the domain first and foremost. It comes with a lot of benefits. Protecting the brand with the help of domain registrars ensures that you can register for a wide number of international as well as generic domains that come with affordable packages. The greater the number of domains that you have with your brand name, the lesser the chances of individuals sullying the brand by false association. It also means that your customer base will expand because you are now international. Know More

Brand Protection Strategies For Your Brand

Brand Image Protection and Intellectual Property is the exclusive right of a brand owner resulting from an original creative thought that has been translated into a copyright material or trademark. Hence, the brand owners are the lawful owners of the copyright or trademark. Brand protection would help counter some unscrupulous individuals who indulge in the manufacturing and distribution of counterfeit products of well-known brands. The result of such illegal actions is the loss of sales, a tarnished brand image and erosion of brand loyalty, not to mention the ill effects of consumption by the consumer and the loss of revenue to the government

Netrika is your ideal partner to be the eyes and ears of the brand across markets, offline and online, with our brand protection solutions. Our multidisciplinary experts regularly carry out reviews and scan the online marketplaces to keep a close eye on possible fake products.

From online surveillance to supply chain audits and real-time surveys on markets, brands will find Netrika’s brand protection solutions as the ideal solution to keep a close eye on all the markets. Companies, meanwhile, can focus on running the business and building the brands.

What does Brand Protection stand for?

At its core, brand reputation management means securing a brand from external malicious forces that attempt to exploit its reputation and foil its image in the eyes of its existing customers and potential customer base. It encompasses a strategy based on securing the goods and services of a company, including trademarks, patents, logos, taglines etc to recognise the brand’s offerings and find a tailored solution on how to protect them. These preventive and protective measures are deployed in the best possible manner to protect intellectual property from becoming the victim of counterfeits, trademark squatting, rogue websites, patent infringement and online negative feedback.

Netrika offers the best Brand Protection Solution for your Business

In the fiercely competitive world of business, your brand is the foundation of your vision, identity and success. It represents your products and services, while also symbolising the trust and reputation that went into building it. But, as the world grows even more connected, digitisation will bring as many threats to the brand’s reputation as opportunities for its growth. Thus proactively ensuring the integrity of your business is nothing less than a necessity.

Netrika with its pool of brand reputation services is your ideal partner for being your brand's eyes and ears across markets, both offline and online. Our multidisciplinary experts with decades of experience conduct regular reviews and analyse internet marketplaces to keep an eye out for potentially fraudulent products. Netrika's trademark protection solutions are suitable for keeping a tight eye on all markets, from online surveillance to supply chain audits and real-time market surveys. 

Being one of the best online reputation management services providers, Netrika employs state-of-the-art tools, techniques and best practices to ensure that your brand grows as a beacon of trust in the evolving business landscape. 

 


Other Services

 

 

How Netrika Can Help In Brand Image Protection?

  • We advise on designing and implementing strategies to prevent counterfeiting and piracy.
  • We monitor the sale of your products on online platforms.
  • We pinpoint the location of suspected counterfeits as well as backtrack the entire supply chain with the help of undercover operations and intelligence gathering/ media screening.
  • We engage your users by putting the power in their hands to report the fake products through Report Fake APP.

 


 

Report Fake App

  • We engage your users by putting the power in their hands to report the fake products through Report Fake App.
  • The app allows the user to report fake products.
  • Apart from reporting the Brand details, the user can also upload pictures of the fake product, the location where he bought it, and the reason it appears to be fake to the user.
  • After reporting the matter to us, the user can check the status of his case on the app.
  • You can download the app from:

What we offer
  • Data with integrity.
  • Our methodologies reflect a strict adherence to industry-recognized standards. Moreover, we deliver one of the highest educations and employment verification rates in the industry.
  • We design products and services that adapt proactively to current and future needs for screening.
  • Compliance-driven Strategies Risk mitigation is a crucial component for successful recruitment when developing the brand.
  • Fast Turnaround Times: To help customers make decisions even faster, we deliver real-time results as they are available, accelerate communications between third parties, and can leverage candidate-provided documentation where appropriate.
  • Global Reach: With today’s globalized workforce, it’s essential that your background check company be able to procure candidate background information from around the world.
  • 100 Years of cumulative Experience You Can Rely On.
  • Member of PBSA- Professional Background Screening Association.

 

FAQs

Brand protection is a security measure that safeguards against pirates, counterfeiters, and infringers of intellectual property. With it, you can secure your company's image, reputation, and revenue..

Anti-piracy & anti-counterfeiting, enforcement actions, online monitoring, and online reputation management are all included in the brand protection services that monitor, analyse, mitigate, and prevent a brand’s financial and reputational image.

If you sell a trademarked product, then you are potentially at risk of counterfeiting, and you need to seriously consider employing a brand protection strategy.

Brand protection can benefit your business by preventing counterfeits, increasing customer loyalty, scaling profits, and ultimately improving your brand’s ROI.

Brand protection is the safeguarding of a company's intellectual property (IP) against bad actors seeking to illicitly profit from its IP, including its trademarks, domain names, design marks, trade dress and patents, regardless of where they are located online.

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India IP award 2022
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